Strategic partnership between Air Serbia and Visa

Air Serbia, the national carrier of the Republic of Serbia, and Visa, the world’s leading payment card services company, have signed a cooperation agreement and will issue the first co-branded card. The card will be part of the Serbian national airline's loyalty program for passengers. The new loyalty program, already in preparation, aims to further enhance service by offering numerous benefits and perks. 

“The partnership with Visa, a global leader in the payment services industry, represents an important contribution to the further enhancement of our services. Air Serbia is actively working on expanding its premium offerings both during flight and beyond. The introduction of the first co-branded card is an important step in the joint development of a loyalty program that will provide an even better experience, combining the convenience of everyday transactions with travel privileges. We believe this will further motivate passengers to choose the Serbian national airline for their travels,” said Jiri Marek, CEO of Air Serbia.

One of the key advantages of Air Serbia's new loyalty program is the ability to also collect travel unrelated points. In this way, cardholders will also be able to earn rewards and benefits when not travelling, making this program even more attractive. 

"It is my great pleasure that we have gathered to formalize the strategic partnership between Visa and Air Serbia. As one of the ten oldest airlines in the world, and as a carrier that welcomed its millionth passenger in the first quarter of 2025 alone,  Air Serbia represents a source of national pride that we must nurture and support together. On the other hand, Visa is a global leader in digital payments, whose operations facilitate payment transactions and thereby open entirely new business horizons. We believe that our expertise, built through years of cooperation with leading global airlines, will contribute to the further digitalization and modernization of the customer experience for every Air Serbia passenger. Our shared goal is to offer users a unique product that combines payment security with the joy of travel and added value both at home and abroad," said Ana Drašković, Vice President and General Manager of Visa for Southeast Europe.