Air Serbia’s new loyalty programme brings a wealth of premium privileges
16 June 2026
Air Serbia presents ELEVATE – a completely new, innovative loyalty programme designed to transform the flight experience and bring a new dimension of benefits for all passengers.
Created with the goal of rewarding loyalty and trust, ELEVATE brings a modern and flexible approach to travel. From now on, every purchase of an airfare or additional services will award points to members, which they can easily exchange for a series of exclusive benefits and personalised features.
The programme offers numerous options, including reward flights, additional luggage, selecting seats, access to premium lounges, as well as upgrades to business class. All these options are designed to provide passengers with a higher level of comfort, flexibility, and unique travel experience to passengers.
“Launching the loyalty programme is an important step, and a completely new chapter in relations with our passengers. We created the programme with the goal of meeting their actual needs and offering them additional value. Given the complexity of the program and its integration across all of our systems, all features will become visible and available to future members within the next few days. But, this is just the beginning – we will continue to develop and improve ELEVATE together with our partners and other airlines, with a vision of transforming it into a wider platform that goes beyond than just air travel. Our goal remains clear: to be the first and natural choice for passengers, both in the region and throughout our network of destinations and beyond,” said Jiří Marek, CEO of Air Serbia.
Membership in the programme is free and available to everyone. Passengers can register quickly and easily on the website airserbia.com, and soon through the Air Serbia mobile app as well.
Join now, collect points, and elevate your travel experience with Air Serbia to the next level.