Air Serbia introduces its very own theme song - The Wings of Europe

Air Serbia recently launched its theme song, titled "The Wings of Europe", especially dedicated to the carrier and its guests.

The theme melody, composed exclusively for Air Serbia by renowned musician, Sanja Ilić, and performed by his band, the famous ethno group Balkanika, was first heard onboard Air Serbia's aircraft and has already attracted the attention of its guests, witnessing positive reactions. Air Serbia will soon roll out its new theme on all its occasions and activities, to become an integral part of the airline's everyday life and to reflect its origins and values.

Air Serbia's new music theme debuted in its purest form, with an instrumental version in several durations, marking the beginning of a long-term process and an unprecedented, highly innovative approach to incorporate themed music. In the years to come, the fundamental melodies will be periodically altered to include diverse sounds, voices and forms, to grow and evolve, revealing the forward-thinking spirit and aspirations of the national carrier and its nation, while remaining true to its essence.

Finding inspiration in Serbian tradition and combining elements of popular, modern and electronic sounds, the new musical theme creates a unique melody line that exemplifies the airline and introduces its guests to the specific atmospheres, colours and moods of Serbia. It evokes images of a land between the east and the west, steeped in a long and rich history, and boasting a vibrant, upbeat and contemporary lifestyle – the many layers of the country and its flag carrier. The music theme was named "The Wings of Europe", in line with the tagline of Air Serbia's recently launched brand campaign, symbolizing the airline's growth and expansion in Europe.

Dane Kondić, Chief Executive Officer of Air Serbia, said: "Sanja Ilić & Balkanika are no strangers to Air Serbia, as their music has already become a part of the overall guest experience onboard our aircraft. Their music has been with us since the launch of our airline. We are grateful that, for the first time in the airline's history, we now have music composed specifically for us, with our origin and values in mind that will serve as a form of expression of the soul of our flag carrier wherever we go. Sanja Ilić & Balkanika have gone a step further and employed their talent and sensibility to develop a sound that will be specific to Air Serbia and, at the same time, will embody its country and its people".

Ilić added: "This is a project very close to our hearts and, therefore, of great responsibility. It certainly is special when an artist gets the chance to express a nation and its various facets, and a company which represents this through music. Our land offers an abundance of inspiration. It is easy to be submerged in its many wonders and difficult to encompass all and, thus, reflect its change. This is why we intend to expand on the basic theme and develop the music over a long period of time, incorporating diverse inspirations and ideas, growing it and evolving. We hope that Air Serbia's guests and partners, particularly those for whom this is the first contact with our country, will identify with this music and enjoy it thoroughly".

Ilić is one of the most prominent composers of pop and rock music in the region. He has composed numerous songs for the majority of most prominent performers, and has received many awards, earning recognition at music festivals throughout the country as well as abroad. He also writes theatre, film and television scores, as well as some of the region's most popular instrumental music.

Sanja Ilić & Balkanika play traditional music from the Balkans combined with modern elements. Their opus combines old music tunes from the region with splendid musicians playing traditional instruments, performing music which conjures the atmosphere of the Balkans in a new attire for the new millennium.

For a sample of Air Serbia's new music theme "The Wings of Europe", please follow this link: http://bit.ly/TheWingsOfEurope.