Tennis Superstar Novak Djokovic Revealed as the First of Air Serbia's "Living Legends"
Tennis sensation Novak Đoković has been revealed as the first high profile Serbian whose name will be used as part of a series of "Serbian living legends" to appear on the new national airline.
Đoković will lend his name to the first Air Serbia aircraft which was officially launched by Deputy Prime Minister Aleksandar Vučić in front of local and international dignitaries in Belgrade.
The Serbian superstar, who is the current world number two, is regarded as a national icon after rising through the ranks of grass-roots tennis in Serbia to the highest peaks of the sporting world. Đoković enjoyed 101 weeks as world number one and has six grand slam championships to his credit. He is also the founder of the Novak Đoković Foundation, which has raised over €4 million for early childhood education of Serbia.
"Novak Đoković is well known and loved in Serbia and he fits perfectly with our new vision and commitment to becoming the region’s leading airline," said Mr. Kondic.
"He has shown over the years a competitive spirit and an enviable ability to overcome big challenges that is now legendary right across the world. These are all values and positive attributes that we can closely associate with and will be at the forefront of what our new national carrier will stand for."
The "Serbia's living legends" program will be rolled out progressively over the next few months and will reveal up to 14 great contemporary Serbs, whose local and international achievements are an inspiration and are aligned with the new Air Serbia brand.
The Airbus A319 unveiled today by Air Serbia with Novak Đoković's name on it marks the first step in a two-phased evolution of the airline's new fleet, which will see it phase in six new aircraft over the next two months, with four more to follow in 2014.