Air Serbia launches major brand campaign - The new wings of Europe

Air Serbia today launched a multi-channel advertising campaign to boost awareness of the airline and position Belgrade as a convenient European air transport hub.

The campaign, which carries the end line: "Air‎ Serbia - The new wings of Europe", also promotes Serbia and its capital city as a vibrant leisure destination, and is part of the next phase of growth for Serbia's national airline beyond the Balkan region, including Europe and North America.

Chief Executive Officer of Air Serbia, Dane Kondić, said: "Air Serbia has already achieved strong growth in Serbia and the region. However, if we are to be truly successful with the implementation of our business plan, we need to strengthen our presence across Europe as we connect our network with those of our partners. There is no point in having the best product and service or most connected network, if people don't know who you are, where you fly or what you stand for".

The multi-media campaign will include television, print, outdoor billboards and a strong online component.

All the imagery for the campaign was shot on location in Serbia.

Mr Kondic said he was very happy with the campaign. "This campaign is as much about Serbia and Belgrade as it is about Air Serbia. As we proudly share the brand of Serbia, the campaign captures the best that we have to offer as an airline and as a country.It promotes the natural beauty of our country and the fresh, distinctive flavours of Serbian cuisine; highlights a city with rich history and a vibrant nightlife, and promotes Air Serbia as an airline that exemplifies service and quality. This campaign will attract more business to Air Serbia, and this will in turn support the growth of the airline leading to the creation of more jobs for Serbian nationals. I am very excited about the launch, knowing that by making Air Serbia successful, we are continuing to make a significant contribution to the economy of Serbia", Mr Kondić said.

The campaign will initially air for a month in the Balkan region, Russia, Poland, Germany, France, Italy, Sweden, Denmark, Switzerland and Austria with the goal of maximizing exposure for the Air Serbia brand and building awareness for its offer.

To view the Air Serbia brand campaign, please follow the links:

• Youtube channel: www.youtube.com/airserbia
• bit.ly/AirSerbiaTheNewWingsOfEurope
• bit.ly/AirSerbiaNovaKrilaEvrope