Air Serbia chooses Abacus to channel Asia Pacific growth

Air Serbia announced today that its schedules and fares are to be made available within the leading Global Distribution System in Asia Pacific, Abacus International.

Travel agents using Abacus solutions at over 20,000 locations will be able to book the 40 European, Mediterranean and Middle Eastern routes operated by the Republic of Serbia's national airline, with multiple connections offered by equity partner Etihad Airways.

Dane Kondić, Chief Executive Officer of Air Serbia said: "The partnership marks an important step in growing Air Serbia's footprint in Asia Pacific, as travel agents will have access to the carrier’s network routes and fares, attracting both business and leisure travellers. By improving the booking processes through Abacus agents, Air Serbia will significantly expand its distribution potential in this important region, bolstering its global positioning".

"The move to a direct connection with Abacus gives Air Serbia much wider visibility, building its share of the bookings made by traditional and online travel agents who gain real-time interactive seat availability and e-ticketing on fulfillment", added Mr Ho Hoong Mau, Vice President Airline Distribution. "With Belgrade an important gateway into Europe, we anticipate an early ramp up in sales for this ambitious and collaborative carrier. We wish Air Serbia and its partners every success", he said.